On Page Optimisation
In SEO, on-page optimisation is a term relating to several factors that combine to give an overall effect upon a website that then helps in developing organic search results. These controlling factors are generated by you or by HTML contained in the pages, others include metadata,H1, H2 or anyother tags used with fonts, keywords used, and how often the keywords are used.
Off Page Optimisation
As well as on-page, there is also off-page optimisation, this relates to external factors that you have no control over. Such as page rankings, and links back to the website. Another way to increase optimisation maybe through social networking, or even blogging, all these combined can give great off-page optimisation. seo company australia